Marketing Plan
Florida properties are the most sought-after properties in the world. Marketing such properties requires an expert with discretion, a myriad of contacts and extensive experience in selling exceptional Real Estate. Jo-Ann Forster goes beyond standard services and provides a full-service promotional approach that takes your Customized Marketing Plan to a higher level. Jo-Ann Forster's Marketing Plan gives Seller's the distinct marketing edge in the Local, National and Worldwide Markets.
Upon placing your property on the market, Jo-Ann Forster will:
1. Place your property on the Regional Multiple Listing Service to over 90,000 agents.
2. Arrange high resolution digital professional photography for your property.
3. Prepare full-color Interim Property Brochures, ready for distribution, in approximately three business days of the marketing term.
4. Place a Previews sign on the property to enhance pricing, credibility and quality, with a rider directing buyers to her award winning website uniquehomesofmiami.com, in order for them to view the internet feature sheet brochure of your property and the Virtual Tour of your home.
5. Prepare a Customized Marketing Program through Jo-Ann Forster's In-House Marketing Director which will include advertising in Local, National and/or International newspapers and magazines on a scheduled basis.
6. Promote your property through Coldwell Banker Previews® Just Listed Postcards, distributed to select neighbors in your area.
7. Design and prepare a full-color, professionally written Property Brochure for distribution to prospective buyers and targeted marketing areas.
8. Distribute Property Brochures to Select Prospects and/or REALTORS®, Previews Property Specialists Nationally and Top REALTORS® Nationally.
9. Prepare a Press Release regarding your property for distribution to Local and Metropolitan Media, when warranted.
10. Create extensive property exposure through Jo-Ann's award winning website uniquehomesofmiami.com, realtor.com, floridamoves.com, the featured Previews® sections of coldwellbanker.com, LuxuryHomes.com, and luxuryrealestate.com, totaling more than 10.5 million viewings per month.
11. Prepare a professional Virtual or Web Tour of your property for distribution to buyers at open houses, direct mail, email, to send upon request to prospective buyers, and to distribute to cooperating real estate agents.
12. Create an Internet Property Brochure for distribution on Jo-Ann Forster's website, uniquehomesofmiami.com, as well as place your listing on leading Internet destinations such as LuxuyHomes.com, luxuryrealestate.com, reelestates.com, homeseekers.com, Pinecrest.com, and realtor.com.
13. Your home, when applicable, will be the featured "Pop Up" property on Realtor.com in your area.
14. Advertise your property , when applicable, through the full-color Regional Coldwell Banker Homes Magazine, distributed 4 times per year through direct mail to your local area.
15. Showcase your property, when applicable, in Coldwell Banker's Previews
® Exceptional Florida Properties Magazine, available on newsstands in 34 states and direct mailed statewide to 75,000 property Owners with assessed values above $500,000, as well as to Executives, Celebrities, Sports Figures, America's Wealthiest People and to Coldwell Banker Offices throughout the U.S.
16. Place a property ad for your property, when applicable, in the duPont Registry, available on newsstands in all 50 states and 54 countries, with a circulation of 111,000, including Professional Athletes, Celebrities, Fortune 500 and Forbes 400 Executives, Airline Shuttle Programs and the Ft. Lauderdale International Boat Show.
17. Advertise your property, when applicable, in Haute Living Magazine, Elite Magazine, Ocean Drive Magazine, Miami Herald, El Nuevo Herald, Coral Gables Gazette, Miami Monthly, The Islander and Gables Living.
18. Place your ad, when applicable, in the National Edition of Coldwell Banker Previews® International Magazine, The Portfolio of Exceptional Homes.
19. Feature your property in Previews® Luxury Homes Portfolio, another of our Company's magazines, printed in full-color and distributed to Attorneys, Doctors, Investors, Prospective Purchasers and Owners of properties assessed for $1,000,000 or more throughout your area.
20. Hold a catered Broker's Open House to assure maximum exposure to the area's finest REALTORS®. On an agreed upon basis, hold open houses with corresponding ads in the Miami Herald, announcements in Jo-Ann’s weekly email newsletter, on Jo-Ann’s award winning website, uniquehomesofmiami.com, and on openhouse.com when applicable.
21. Attract more home buyers through Television and National Direct Advertising... providing name recognition and high- level exposure of Coldwell Banker Previews® InternationalTM.
22. Expose your Previews® listing to more than 6000 Previews® InternationalTM Property Specialists throughout the US, via Coldwell Banker's Networking Events and proprietary Intranet Website.
23. Gain the inside track to affluent prospects from around the globe, through our exclusive Previews® Property Specialists Network, including 231 International Coldwell Banker Affiliate Offices in 35 countries.
24. Create more buyers for your property through our International Network of more than 3,400 offices and 93,000 Sales Professionals.
25. Secure prospective purchasers for your property through Coldwell Banker Previews affiliation with Cartus Mobility Services, the largest Relocation Network in the World, handling 70% of the Fortune 500 Company moves and 50% of its National Relocations.
26. Send your property brochure, video, photos, Broker's Open Houses and Open House information to the top 250 Agents in the Master Brokers Forum, national & international agents, and buyer's twice weekly through Jo-Ann Forster's E-Mail Newsletter.
27. Create prospect awareness for your property through one of the largest Broker Referral Networks in North America, generating over 125,000 referrals each year.
28. Register your property information on the Previews® InternationalTM Registry for Exceptional Properties, providing access to the International Real Estate Federation's (FIABCI) worldwide Resident Specialist Membership.
29. Network with other REALTORS® on a daily basis, by telephone, e-mail or direct mail.
30. Present your property to past, present and future Coldwell Banker Previews® prospects interested in your type of property, area or price range.
31. Handle financing and closing procedures through our Mortgage and Title Services, if requested or other professionals.
32. Make Coldwell Banker's Home Protection Plan (as provided and administered by Service Plan of Florida, Inc.) available to you and your buyer to protect against unexpected repairs and increase your property's salability.
33. Keep you informed regarding showings, inquiries, advertising and overall activity by phone, mail, E-mail, written reports, and on 'My Unique Home' , Jo-Ann Forster's Client On Line Activity Report.
It is Jo-Ann Forster's goal to provide each of the above services for every Listing whenever possible.
PREVIEWS® VS. SOTHEBY'S & CHRISTIE'S
| Previews® |
Sotheby's |
Christie's |
| Largest Broker in US and Internationally with over 3400 offices & 93,000 Sales Professionals |
21 company owned offices worldwide |
No company owned offices |
| 231 International Offices in 35 countries |
International Offices in 15 countries |
International Offices primarily in North
America |
| Premier Luxury Residential Firm, selling 54% of the $1 Million Plus homes in the US |
Dominates in limited, select markets only |
Limited luxury market share |
| Dominates the Luxury Residential Market in 24 states |
Domination primarily in local markets |
Limited market domination |
Coldwellbanker.com, floridamoves.com, fl.living.net, and realtor.com - 10.5 Million property viewings per month
on related websites |
Brochure Information Display System in 60+ locations worldwide
Website statistics not available |
Developing Brochure Display System
Website statistics not available |
| TV Advertising in aggressive time schedules on ABC, CBS, NBC, ESPN, Discovery, Lifetime, TLC, Food Network, A&E and Biography |
No TV Advertising |
No TV Advertising |
National/International RE Publications:
Previews® Exceptional Florida Properties
Previews® Luxury Homes Portfolio (Quarterly)
Real Estate Buyer's Guide (13 times/yr.)
DuPont Registry - Real Estate Only (100,000 copies)
Unique Homes
Previews® Portfolio of Exceptional Homes
Luxury Florida Homes
National & International Newspaper Advertising
such as LA Times, Chicago Tribune, Financial Times,
New York Times, Hollywood Reporter International
Herald Tribune & Wall Street Journal |
National/International RE Publications:
Limited Real Estate Section in Art/Auction Magazine
Not available
Not available
Local Broker Responsibility
Local Broker Responsibility
Not available
Local Broker Responsibility
Local Broker Responsibility |
National/International RE Publications:
Christie's Great Estates Magazine
Not available
Not available
Local Broker Responsibility
Local Broker Responsibility
Not available
Local Broker Responsibility
Local Broker Responsibility |
| Marketing in Upscale Resorts, on Selected Cruise Ships Via Proprietary Magazines, Closed Circuit Television and/or Broadcast Media |
Not available |
Not available |
Referral & Relocation:
Coldwell Banker represents Cendant Mobility, the largest
Relocation Network in the US, handling 70% of the Fortune 500 Company moves & 50% of its National Relocations |
Referral & Relocation:
Limited Art & Antique Collectors who may be looking for property
Office Referral Network only |
Referral & Relocation:
Limited Art & Antique Collectors who may be looking for property
Office Referral Network only |
70 year Real Estate Track Record - Previews®
100 year Real Estate Track Record - Coldwell Banker |
30 years in Real Estate |
Not Licensed as Broker |
| Available to qualified, trained agents |
Available to all agents |
Available to all agents |
| Previews® marketing/advertising included in Brokerage Fee |
Increased Brokerage Fee or marketing cost to seller often charged |
Magazine advertising only |
Property Brochures available within 3 or 4 days
(Professionally written and designed) |
3-5 week turnaround for Property Brochures |
Local Broker Responsibility |
| Full-service National & International Company |
Limited Services provided by Local Broker only |
Limited services provided by Local Broker only |
The information contained herein is believed to be accurate, but may change from
time-to-time.
